CEO's review

(From Interim Report Q4 2018)

Elisa achieves strong earnings by investing in quality

Elisa’s competitiveness has strengthened thanks to the continuous improvement of customer experience and quality. Both revenue and earnings grew in 2018, reaching all-time highs. Earnings grew due to improved productivity in Elisa’s operational activities and growth in the revenue from digital and mobile services.

The post-paid mobile subscription base fell by 4,700 subscriptions and the prepaid subscription base by 14,300 subscriptions during the quarter. The fixed-network broadband subscription base grew by 4,300 subscriptions. Elisa set up the world’s first 5G networks in Tampere and Tallinn, and 5G networks were built in a total of five cities in 2018: Turku, Jyväskylä and Helsinki, as well as Tampere and Tallinn. We also built 5G-ready networks, in Seinäjoki, for instance.  Elisa will continue to build 5G networks further in 2019.

With 5G, Elisa enables Finns to remain at the spearhead of the development of mobile services. Different 5G applications are being built in cooperation with different partners. This collaboration is focusing on improving the quality of air in big cities, making everyday life easier for city dwellers, as well as developing manufacturing processes and mobile gaming culture.  

Elisa is investing in high-quality content, and customers have welcomed this content with interest. Two original international series – Bullets and Arctic Circle – premiered on Elisa Viihde during the autumn. In 2018, we released a total of five international hit series in the service. Further, the original series Kaikki synnit, the filming of which began in September, was shortlisted in the competition category of the most important film festival in the Nordic countries. Elisa Kirja is Finland’s largest retailer of e-books, and audiobooks are experiencing particularly strong growth. During the year, the selection of books was increased even further with interesting new audiobooks and e-books, including The Unknown Kimi Räikkönen and the latest work from popular thriller author Ilkka Remes, Perikato.

Integrated IT and data communication solutions provide customers with clear added value. We solidified our pioneering role through the acquisition of Fenix Solutions Oy, for example. Elisa has also strengthened partnerships in expanding its cybersecurity services. The Elisa AI Co-Creation Challenge, intended for world-class AI teams, developed business operations by taking advantage of Elisa’s data. The winning team was Lifemoto, which developed a system for predicting disturbances in residential Wi-Fi connections.

For the second time, Elisa’s employees chose Elisa for Finland’s Great Place to Work list. The personnel mentioned the working culture based on trust as one of Elisa’s strengths. ShedHelsinki, the foundation established by Elisa, gave more than 130 talented young people a chance to perform onstage in a musical.

The continuous improvement of customer experience and quality are integral parts of our corporate culture, and we will continue to keep a strong focus on them. Increasing productivity, internationalising our digital services, creating value with data, and our strong investment capability will continue to create a solid foundation for the creation of competitive value in the future.