CEO's review

(From Interim Report Q3 2019)

Thousands of 5G users, Elisa’s result improved 

Improvements in quality and customer experience, as well as investments in pioneering technologies, strengthened Elisa’s competitiveness, even though the market situation remained challenging. Revenue and EBITDA in the third quarter grew from the previous year. The growth in revenue was mostly due to mobile services and acquisition.

The shift among customers to increasingly fast mobile broadband subscriptions is continuing. Consumers, corporate customers and organisations appreciate fast connections which make everyday life smoother. The mobile subscription base increased by 38,300 subscriptions during the quarter, and growth in the prepaid subscription base accounted for 19,800 of those subscriptions. The fixed-network broadband subscription base grew by 8,100 subscriptions. 

Finns are pioneers of 5G services, and there are already thousands of 5G users, who are especially eager to learn and utilise the possibilities of this new technology. The Port of Helsinki is at the vanguard of Finnish companies – and indeed companies the world over – in adopting a 5G network for ship passengers in Helsinki’s West Harbour. Millions of passengers pass through the West Harbour every year. The City of Turku also serves as a pioneering entity on this front. Among other things, the city has piloted taking senior citizens on virtual reality walks along the banks of the Aura River.

Together with the City of Turku, Elisa organised a hackathon which aimed to find ideas relying on 5G technology to prevent social problems such as marginalisation. The winner, the Know Your Hoods service, helps people to get to know the services in their neighbourhood beforehand through virtual means. Nine partners were selected to develop 5G services in the Elisa Co-creation Challenge. Applications were received from a total of 12 countries.

The rights to the Elisa Viihde original series Arctic Circle were sold to more than 20 countries, including Germany, Spain and the Netherlands.  We released yet another new original series, Perfect Commando. In addition, the hit series Downshifters will continue with a third season. In September, top gamers faced off in the major e-sports event the Arctic Invitational, which is also the world’s first arena event for 5G gaming.

Elisa aims to actively develop the responsibility of the ICT industry’s supply chain and therefore joined the Joint Audit Cooperation (JAC) association, which carries out responsibility audits for industry manufacturers and suppliers. The association provides individual operators a better chance to address operational shortcomings.

The continuous improvement of the customer experience and quality are integral parts of our corporate culture, and we will continue to focus on them strongly. Increasing productivity, expanding our digital services internationally and creating value with data, as well as our strong investment capability, will continue to lay a solid foundation for creating value competitively in the future.

Veli-Matti Mattila