CEO's review

(From Interim Report Q1 2019)

Elisa’s competitiveness continued to grow

Despite the challenging market situation, Elisa’s competitiveness strengthened through the continuous improvement of the customer experience and quality. EBITDA was at last year’s level and revenue declined slightly. The decline in revenue was due to a decrease in the sales of terminal devices and interconnection revenue, as well as divestments of business operations.

Consumers, corporate customers and organisations value effortlessness use of communication services. Customers are continuing to cancel passive subscriptions and switch to mobile broadband subscriptions with higher speeds. The post-paid mobile subscription base fell by 1,500 subscriptions and the prepaid subscription base by 17,300 subscriptions during the quarter. The fixed-network broadband subscription base decreased by 700 subscriptions. Elisa continued to expand the 5G network, and 5G networks were set up in Turku and Jyväskylä. We organised Finland’s first mobile tour played in the 5G network in four cities. The tour was organised in cooperation with Hatch Entertainment and Elisa Viihde Sport.

Elisa announced that it would start selling 5G phones from several manufacturers during the spring. We will be among the first in Europe to start selling 5G phones from OnePlus and ZTE during the second quarter of the year. Cooperation with the Korean carrier LGU+ will intensify. The goal of this collaboration is to ensure first-rate quality in the network as well as to develop automation in the 4G and 5G networks.  

Elisa has launched 14 original series since 2014. For 2019, we are continuing to publish original series. We launched one drama series, which received an international screenwriting award, and one spy thriller. The very latest announcements concerned two comedy series. There will also be new series of popular Elisa Viihde shows.

Elisa’s systematic work to improve quality was recognised with Excellence Finland’s quality award. The award is national recognition for excellence and a capacity for continuous improvement in areas valued by customers. Elisa’s employees again rated Elisa among Finland’s best workplaces in the Great Place to Work survey. For the third time, Elisa was the largest company to win the recognition. Elisa’s personnel particularly appreciate the flexible ways of working that the company provides.

The continuous improvement of customer experience and quality are integral parts of our corporate culture, and we will continue to keep a strong focus on them. Increasing productivity, internationalising our digital services, creating value with data, and our strong investment capability will continue to create a solid foundation for the creation of competitive value in the future.

Veli-Matti Mattila